Our Brands and Values

Our Brand

Calliden is derived from the Latin "Callidus" and can be translated as versatility, skilfulness and experience.

Our name and the colour “purple’” was chosen to differentiate Calliden from all other general insurers.

We aim to be the “Genuine Alternative” to the typical larger general insurance players.

The variety of businesses that we have relationships with, and products on offer, provide customers with valued ‘alternatives’

We also sincerely believe there is another way of doing things:

We think big but act small, and we are faster moving and more responsive than our larger competitors. Our size allows us to see the direct impact our actions have on the business and our clients.
We try to think ‘outside the square’ and push beyond traditional industry thinking and the typical boundaries
We aim to be skillful and imaginative in using our knowledge and resources, especially in challenging situations
We endeavour to be transparent, open to new ideas and ways of doing things and listen to all perspectives
We seek to understand the needs of small-medium enterprises and personal customers and to translate this understanding into our product development
We aim to inspire confidence in our customers by being straightforward, open and honest in everything that we do
We recognise that not all clients’ needs are the same and look for alternative solutions whenever possible

We continuously seek and introduce new, better or distinctive products, services and processes.

We work in partnership and trust with others (internally and externally) towards our shared objectives.

We adjust and transform to exploit emerging opportunities and changing conditions.

We fulfil our commitments to those who put their faith in us and strive to go beyond them.

We achieve or exceed our planned outcomes and goals and recognise our successes.